Adobe kertoi tänään ostaneensa TubeMogulin 540 miljoonan dollarin kauppahintaan. TubeMogul on johtava videomainonnan alusta, jonka avulla yritykset ja mainontaa suunnittelevat ja toteuttavat toimistot voivat suunnitella ja ostaa videomainontaa pöytäkoneille, mobiililaitteille, striimauslaitteille ja televisioon.
Integraation myötä TubeMogul liitetään osaksi digitaaliset kokemukset mahdollistavaa Adobe Marketing Cloudia. Kaupan myötä Adobe vahvistaa osaamistaan hakukone-, display- ja sosiaalisen mainonnan suunnittelussa, ostamisessa ja jakelussa Adobe Media Optimizerin kautta sekä videomainonnassa.
Kun TubeMogul -alusta yhdistetään Adobe Audience Manageriin ja Adobe Analyticsiin, saadaan luotua ensimmäinen itsenäinen mainonnan ja tiedon hallinnan alusta, joka mahdollistaa videomainonnan toimittamisen verkkoon kytkettyihin laitteisiin ja televisioon sekä mainonnan mittaamisen. Lue lisää oheisesta englanninkielisestä tiedotteesta http://adobe.ly/2eFizF0 .
NOTE: The announced transaction, which is expected to close during the first quarter of Adobe’s 2017 fiscal year, is subject to customary closing conditions, and there is no certainty that the transaction will close on the anticipated timeline or at all. For a discussion of other risks and uncertainties, please refer to Adobe’s press release (http://news.adobe.com/press-release/corporate/adobe-acquire-tubemogul), as well as Adobe’s SEC filings.
Securities Law Disclosures
In connection with the proposed acquisition, Adobe will commence a tender offer for the outstanding shares of Titan. The tender offer has not yet commenced. This document is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares of Titan, nor is it a substitute for the tender offer materials that Adobe and its acquisition subsidiary will file with the SEC upon commencement of the tender offer. At the time the tender is commenced, Adobe and its acquisition subsidiary will file tender offer materials on Schedule TO, and Titan will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. The tender offer materials (including an Offer to Purchase, a related Letter of Transmittal and certain other tender offer documents) and the Solicitation/Recommendation Statement will contain important information. Holders of shares of Titan are urged to read these documents when they become available because they will contain important information that holders of Titan securities should consider before making any decision regarding tendering their securities. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, will be made available to all holders of shares of Titan at no expense to them. The tender offer materials and the Solicitation/Recommendation Statement will be made available for free at the SEC’s web site at www.sec.gov.
Lisätietoja antavat:
Adobe Systems Nordic
Jes Schyum
+45 26 70 46 70
jes.schyum@adobe.com
Hill+Knowlton Strategies
Anitta Pirnes
+358 40 486 9436
anitta.pirnes@hkstrategies.com